Ask questions and get answers from experienced industry professionals
Generac, Kohler and Briggs Stratton control about 90% of the residential standby generator market in the US. All three are established manufacturers with broad and reliable product lines. A more important consideration might be standby generator control systems - modern CPU-based controls make it possible to serve more loads with less capacity than older on-off only controls.
Getting to the best match for each individual situation requires sales technicians who stay current on changing generator and control product lines as well as basic residential wiring.
Here are some questions you should hear from your sales person:
Some states do not require registered design professionals to handle new single-family construction and renovation. If your project is relatively straight-forward or does not require extensive creative design, you could consider a residential designer - AIBD would be one way to locate those design professionals, though many excellent residential designers are not affiliated with a national trade association.
One you've determined that an architect is the right fit, begin with AIA. Many of the state American Institute of Architects affiliates list their members by areas of expertise and experience.
Possible questions for designer candidate interviews:
Good luck with your project!