Social media best practices for the home services industry
Social media can be a wonderful tool for fostering connections, both personal and professional, but like any other digital resource, it …
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Intelligence
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IntelligenceMarketing technology: What do you really need?
Technology in its various forms is impossible to avoid these days, but some of it is more useful than others. While you’d likely be …
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IntelligenceHow well do you know your customers’ expectations?
In our current age of lightning-fast connectivity to virtually everything and everyone, our expectations of relationships—whether …
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Are your customers telling you the whole truth?
Let’s find out
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![Do customers care about community involvement? [2019 Update]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2018/04/12125910/charity-logo-with-human-icons_1025-131-468x302.jpg)
IntelligenceDo customers care about community involvement? [2019 Update]
Technology such as social media and customer feedback portals have proven crucial in helping businesses relate to customers, but that …
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IntelligenceWhy you should launch a prospective customer survey
You probably already know the many benefits of surveying your customers. You get valuable insights into the customer experience your …
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![Why your business needs customer testimonials [+ tips for great survey response rates!]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2019/05/15095134/5-15-19-Header-image-468x302.jpg)
IntelligenceWhy your business needs customer testimonials [+ tips for great survey response rates!]
Whether or not you’re a GuildQuality member, you’re probably aware of how important customer testimonials are to the success of your …
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IntelligenceHow is your customer experience track record impacting your business?
Now more than ever before, those of us in the building, remodeling, and home improvement industries are living in the age of customer …
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![How to stand out as a contractor [2019 Update]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2018/04/18131414/architect-engineer-shaking-hands-with-businessman-on-site_1357-331-468x302.jpg)
IntelligenceHow to stand out as a contractor [2019 Update]
Although your children's obsessions with the latest trends in music, fashion and toys may indicate otherwise, standing out from the …
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IntelligenceWhy customer-centric marketing helps companies succeed
You’d likely be hard-pressed to find a company that denies being singularly focused on its customers. But as the saying goes, it’s one …
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IntelligenceThe difference between customer service and customer experience
When it comes to interactions with businesses, the term “customer service” has been king for decades. You’ve probably trained your …
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![Five areas of customer dissatisfaction and how to dodge them [2019 Update]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2018/03/28112904/two-colleagues-feeling-troubled-at-work_1163-1451-468x302.jpg)
IntelligenceFive areas of customer dissatisfaction and how to dodge them [2019 Update]
What makes a once happy customer pursue another contractor? Much like any break-up, trouble in paradise begins to brew when things like …
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IntelligenceHomeowners look for these three things in a top contractor
Spring is right around the corner, which means homeowners are going to be looking for contractors to complete the remodeling projects …
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AnnouncementsGuildmembersGuildQuality recognizes the 2019 Guildmaster Award winners
Our GuildQuality team is so excited to honor the 2019 Guildmaster Award winners for their unwavering commitment to customer …
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IntelligenceFour ways to use customer testimonials in your marketing
When a homeowner begins considering a remodeling project, or a home buyer starts looking to purchase or build a new home, the first …