Review gating: What it is, and why it’s a problem
Put yourself in the mindset of a consumer for a moment. When you search for a company on the internet—whether you’re looking for a …
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Intelligence
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![SEO best practices for the residential construction industry [2019]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2019/07/02151112/7-3-19-Header-image-468x302.jpg)
IntelligenceSEO best practices for the residential construction industry [2019]
Marketing is a non-negotiable part of running your business, and having some knowledge surrounding SEO (or search engine optimization) …
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IntelligenceWant to avoid mediocrity? Follow these 5 business best practices
As your business continues to grow and expand, there comes a point where you're so busy and have so much going on that things may start …
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IntelligenceSocial media best practices for the home services industry
Social media can be a wonderful tool for fostering connections, both personal and professional, but like any other digital resource, it …
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IntelligenceMarketing technology: What do you really need?
Technology in its various forms is impossible to avoid these days, but some of it is more useful than others. While you’d likely be …
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What's your recommendation rate with your customers?
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IntelligenceHow well do you know your customers’ expectations?
In our current age of lightning-fast connectivity to virtually everything and everyone, our expectations of relationships—whether …
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![Do customers care about community involvement? [2019 Update]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2018/04/12125910/charity-logo-with-human-icons_1025-131-468x302.jpg)
IntelligenceDo customers care about community involvement? [2019 Update]
Technology such as social media and customer feedback portals have proven crucial in helping businesses relate to customers, but that …
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IntelligenceWhy you should launch a prospective customer survey
You probably already know the many benefits of surveying your customers. You get valuable insights into the customer experience your …
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![Why your business needs customer testimonials [+ tips for great survey response rates!]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2019/05/15095134/5-15-19-Header-image-468x302.jpg)
IntelligenceWhy your business needs customer testimonials [+ tips for great survey response rates!]
Whether or not you’re a GuildQuality member, you’re probably aware of how important customer testimonials are to the success of your …
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IntelligenceHow is your customer experience track record impacting your business?
Now more than ever before, those of us in the building, remodeling, and home improvement industries are living in the age of customer …
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![How to stand out as a contractor [2019 Update]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2018/04/18131414/architect-engineer-shaking-hands-with-businessman-on-site_1357-331-468x302.jpg)
IntelligenceHow to stand out as a contractor [2019 Update]
Although your children's obsessions with the latest trends in music, fashion and toys may indicate otherwise, standing out from the …
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IntelligenceWhy customer-centric marketing helps companies succeed
You’d likely be hard-pressed to find a company that denies being singularly focused on its customers. But as the saying goes, it’s one …
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IntelligenceThe difference between customer service and customer experience
When it comes to interactions with businesses, the term “customer service” has been king for decades. You’ve probably trained your …
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![Five areas of customer dissatisfaction and how to dodge them [2019 Update]](https://s3.amazonaws.com/gq-wp/corp/wp-content/uploads/2018/03/28112904/two-colleagues-feeling-troubled-at-work_1163-1451-468x302.jpg)
IntelligenceFive areas of customer dissatisfaction and how to dodge them [2019 Update]
What makes a once happy customer pursue another contractor? Much like any break-up, trouble in paradise begins to brew when things like …