GuildQuality partners with it's member companies to survey their customers and collect detailed feedback on their behalf. By administrating surveys as an unbiased third party we ensure that customers have the oppurtunity to express their true feelings about a project and that members get the most accurate and detailed feedback possible.
When a survey contains the "Review" question, that customer's answer will show up on the member's profile page as a public review. Members have the option to turn off reviews but cannot hide individual reviews. It's all or nothing. This means that any reviews you see on a GuildQuality profile page are real comments left by the customer and verified by GuildQuality.