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The GuildQuality logo is the foundation of our brand, and it represents our entire company, externally and internally. It is preferred that the logo be printed in two colors. If two colors are not available, the use of one color in GuildQuality blue is suggested, but black is permitted. For instances where a dark background is used, the logo should be reversed out in white to create contrast.
The GuildQuality badges are not logos, but marks of honor, evidence of a company’s quality customer service, credibility and GuildQuality membership. Each badge possesses a specific message and meaning, making distinction important. Two color badges should always be used for web, and it is preferred that a badge be printed in two colors. If two colors are not available to print, the use of one color in GuildQuality blue is suggested, but black is permitted.
Member Badge in black
Guildmaster Badge in blue
Guildmaster Badge in black
Service Excellence Badge in blue
Service Excellence Badge in black
Our digital media icon features an embellished version of the blue circle and Q from our GuildQuality logo.
Color helps GuildQuality maintain a consistent look and feel, and differentiates us from other organizations. Inspired by our signature wordmark, our primary color palette features GuildQuality Blue, PMS 296. The Red, PMS 202, should only be used secondarily, with the Guildmaster category. Black serves as the color for all type.
C:100 M:46 Y:0 K:70
R:0 G:44 B:85
C:0 M:100 Y:61 K:43
R:146 G:0 B:48
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
Figure 1 demonstrates clear space around the GuildQuality logo. As a general rule, regardless of scale, the width of the G (or 5% of the width of the mark) should be the minimum protection area allowed around each side of the logo.
Figure 2 shows the width of the large white ring inside the badge. We use this width as clear space around the GuildQuality Member badge. Again, regardless of scale, the width of the large white ring (or 15% of the width of the mark) should be allowed for on each side of the badge, as the minimum protection area.
NOTE: If using a GuildQuality provided logo or badge from within the Marketing Admin section of your GuildQuality account, buffer space is already built into the file.
There is no maximum size, but the logo and badge should be scaled proportionally when resizing.
Brandmark Minimum Size
Print: 2.135″ x 0.372″, 300 dpi
Web 385 pixels by 67 pixels, 72 dpi
Badge Minimum Size
Print: 0.903″ x 0.903″, 300 dpi
Web 65 pixels by 65 pixels, 72 dpi
Maintaining the integrity of the logo and badges is essential to strengthening the GuildQuality brand. When unsure about how to proceed, contact our support staff at:
888.355.9223 X 2