Sales: 1-888-355-9223

Brand Standards

Identity

The GuildQuality logo is the foundation of our brand, and it represents our entire company, externally and internally. It is preferred that the logo be printed in two colors. If two colors are not available, the use of one color in GuildQuality blue is suggested, but black is permitted. For instances where a dark background is used, the logo should be reversed out in white to create contrast.

DO:

  • Use this logo when referencing GuildQuality as a company.

DO NOT:

  • Use this logo as a badge to reference your company’s GuildQuality awards or membership


GuildQuality logo
PNG (385px x 67px) · EPS (print)


GuildQuality logo in black
PNG (385px x 67px) · EPS (print)


GuildQuality logo in blue
PNG (385px x 67px) · EPS (print)


GuildQuality logo in white
PNG (385px x 67px) · EPS (print)

Badges

The GuildQuality badges are not logos, but marks of honor, evidence of a company’s quality customer service, credibility and GuildQuality membership. Each badge possesses a specific message and meaning, making distinction important. Two color badges should always be used for web, and it is preferred that a badge be printed in two colors. If two colors are not available to print, the use of one color in GuildQuality blue is suggested, but black is permitted.

DO:

  • Use a badge to reference your company’s GuildQuality awards or membership.

DO NOT:

  • Use a badge when referencing GuildQuality as a company


Member Badge in black
EPS (print)


Guildmaster Badge in blue
EPS (print)


Guildmaster Badge in black
EPS (print)


Service Excellence Badge
PNG (65px) · PNG (100px) · EPS (print)


Service Excellence Badge in blue
EPS (print)


Service Excellence Badge in black
EPS (print)

Digital Media Icon

Our digital media icon features an embellished version of the blue circle and Q from our GuildQuality logo.

DO:

  • Use this icon in Social Media links and email signatures.

DO NOT:

  • Use this icon when referencing GuildQuality as a company, or GuildQuality awards and membership, or on any printed media.


Guildmaster Badge
PNG (65px) · PNG (100px)

Color

Color helps GuildQuality maintain a consistent look and feel, and differentiates us from other organizations. Inspired by our signature wordmark, our primary color palette features GuildQuality Blue, PMS 296. The Red, PMS 202, should only be used secondarily, with the Guildmaster category. Black serves as the color for all type.

GuildQuality Blue
Pantone 296
C:100 M:46 Y:0 K:70
R:0 G:44 B:85


Guildmaster Red
Pantone 202
C:0 M:100 Y:61 K:43
R:146 G:0 B:48


Guildmaster Black
C:0 M:0 Y:0 K:100
R:0 G:0 B:0


Clear Space

Figure 1 demonstrates clear space around the GuildQuality logo. As a general rule, regardless of scale, the width of the G (or 5% of the width of the mark) should be the minimum protection area allowed around each side of the logo.

Figure 2 shows the width of the large white ring inside the badge. We use this width as clear space around the GuildQuality Member badge. Again, regardless of scale, the width of the large white ring (or 15% of the width of the mark) should be allowed for on each side of the badge, as the minimum protection area.

NOTE: If using a GuildQuality provided logo or badge from within the Marketing Admin section of your GuildQuality account, buffer space is already built into the file.


Figure 1


Figure 2

There is no maximum size, but the logo and badge should be scaled proportionally when resizing.


Brandmark Minimum Size
Print: 2.135″ x 0.372″, 300 dpi
Web 385 pixels by 67 pixels, 72 dpi


Badge Minimum Size
Print: 0.903″ x 0.903″, 300 dpi
Web 65 pixels by 65 pixels, 72 dpi

Misuse

Maintaining the integrity of the logo and badges is essential to strengthening the GuildQuality brand. When unsure about how to proceed, contact our support staff at:

888.355.9223 X 2
support@guildquality.com

Brand Standards

GuildQuality's identity and brand standards documentation is designed to help you leverage our brand in your own marketing efforts. Having these standards in place provides consistency in what it means to be a member of GuildQuality's community of excellence.

Our Standards are divided into two sections, Identity, which covers logo standards and Language, which describes how to refer to GuildQuality . We've also provided examples of applying these standards in different marketing programs.