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Brand Standards
Identity
The GuildQuality logo is the foundation of our brand, and it represents our entire company, externally and internally. It is preferred that the logo be printed in two colors. If two colors are not available, the use of one color in GuildQuality blue is suggested, but black is permitted. For instances where a dark background is used, the logo should be reversed out in white to create contrast.
DO:
- Use this logo when referencing GuildQuality as a company.
DO NOT:
- Use this logo as a badge to reference your company’s GuildQuality awards or membership
Badges
The GuildQuality badges are not logos, but marks of honor, evidence of a company’s quality customer service, credibility and GuildQuality membership. Each badge possesses a specific message and meaning, making distinction important. Two color badges should always be used for web, and it is preferred that a badge be printed in two colors. If two colors are not available to print, the use of one color in GuildQuality blue is suggested, but black is permitted.
DO:
- Use a badge to reference your company’s GuildQuality awards or membership.
DO NOT:
- Use a badge when referencing GuildQuality as a company
Digital Media Icon
Our digital media icon features an embellished version of the blue circle and Q from our GuildQuality logo.
DO:
- Use this icon in Social Media links and email signatures.
DO NOT:
- Use this icon when referencing GuildQuality as a company, or GuildQuality awards and membership, or on any printed media.
Color
Color helps GuildQuality maintain a consistent look and feel, and differentiates us from other organizations. Inspired by our signature wordmark, our primary color palette features GuildQuality Blue, PMS 296. The Red, PMS 202, should only be used secondarily, with the Guildmaster category. Black serves as the color for all type.
GuildQuality Blue
Pantone 296
C:100 M:46 Y:0 K:70
R:0 G:44 B:85
Guildmaster Red
Pantone 202
C:0 M:100 Y:61 K:43
R:146 G:0 B:48
Guildmaster Black
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
Clear Space
Figure 1 demonstrates clear space around the GuildQuality logo. As a general rule, regardless of scale, the width of the G (or 5% of the width of the mark) should be the minimum protection area allowed around each side of the logo.
Figure 2 shows the width of the large white ring inside the badge. We use this width as clear space around the GuildQuality Member badge. Again, regardless of scale, the width of the large white ring (or 15% of the width of the mark) should be allowed for on each side of the badge, as the minimum protection area.
NOTE: If using a GuildQuality provided logo or badge from within the Marketing Admin section of your GuildQuality account, buffer space is already built into the file.
Figure 1
Figure 2
There is no maximum size, but the logo and badge should be scaled proportionally when resizing.
Brandmark Minimum Size
Print: 2.135″ x 0.372″, 300 dpi
Web 385 pixels by 67 pixels, 72 dpi
Badge Minimum Size
Print: 0.903″ x 0.903″, 300 dpi
Web 65 pixels by 65 pixels, 72 dpi
Misuse
Maintaining the integrity of the logo and badges is essential to strengthening the GuildQuality brand. When unsure about how to proceed, contact our support staff at:
888.355.9223 X 2
support@guildquality.com