Are your customers telling you the whole truth?
How to use customer feedback in your advertisingDecember 16th, 2017 by
It’s always nice to hear customers say good things about your business, but that’s not the only positive. Client feedback is a powerful tool that can be used in marketing and advertising initiatives. In addition to the satisfaction of a job well done, that testimonial might just help land your next deal. Here are some tips on how to best leverage customer feedback to grow your home improvement company:
1. Provide peer assurance
People love a great value, but what they really want is knowledge that others have gone before them and worked with a certain company or service. Research shows that advertising who is using a certain product or service, is much more effective than explaining how much money an individual can save. This is especially true when it comes to home improvement projects because a significant amount of money is involved. People are much more likely to listen to peers in their community than to the company who is trying to earn their business.
2. Capitalize on significant trends
If your reviews feature common trends, especially positive ones, that’s a strength you should play up in your advertising. For example, if the prevailing story is that you and your crew have awesome communication throughout the project, focus on that in your advertising and use the reviews as proof. Just be sure that you practice what you preach – if you’re going to highlight one of your strengths to potential customers, you must ensure that you deliver on that promise.
3. Use feedback that tells a story
The most convincing testimonials are ones that tell a story. Let your past clients explain to potential customers why they chose you over everyone else, and why it was a positive experience for them. These types of promotions are proven to resonate with prospects, so make sure you incorporate a few into your marketing initiatives.