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Why should I be surveying my prospects?December 6th, 2017 by
In this article, Keyword Connects discusses how to turn lost prospects into sales using prospect surveying.
“Prospect surveying is a sustainable way to boost lead counts at times when lead flow is at its lowest. With that honest feedback, you can refine your sales strategies to be better and more profitable.”
In addition to gaining lost business, prospect surveying helps home improvement professionals gain valuable insight into their sales process.
“Often those prospects who appear lost are not. On average, our members who conduct ‘rehash’ surveying are surprised to discover that 40-45% of leads assumed cold are still considering them.”
Not convinced yet? This article shares how one of GuildQuality’s most successful remodelers uses prospect surveying to continually improve their business.
“We’re obligated to ensure everyone we meet has a positive experience from our very first contact through our last appointment.”