Are your customers telling you the whole truth?
Why you shouldn’t survey customers yourselfDecember 13th, 2017 by
When it comes to gathering feedback from your customers, you might be thinking, “Why don’t I just do this myself?” Well, here are just a few reasons why you should leave customer satisfaction surveying to the professionals.
In our experience, customers are more likely to give honest feedback when speaking to a third-party. It can be uncomfortable to give criticism to someone that you have worked closely with, which is why a third party provides the best environment for candid feedback.
Time and money
Putting together a stack of surveys to distribute to customers is a ton of work. You could be spending that time reaching out to prospective customers, finishing a project, or picking up new supplies. Administering customer surveys can be time-consuming and labor-intensive. With outside help, you won’t have to spend time or money on designing or distributing surveys, as well as collecting the answers and fixing data entry mistakes.
High level of expertise
Even if you decide to use technology to simplify your surveying process, a user-friendly, real-time survey program isn’t easy to design. If you aren’t an expert in coding, and you don’t want to hire someone who is, then your best option is to seek the help of a survey provider that will take advantage of sleek design, fast-moving processing, and powerful distribution to help you get a treasure trove of feedback. A visually-pleasing and simple survey is probably going to get more answers than one that is clunky and hard to read.
Once you do get information back from your surveys, how are you going to store all of the valuable data you’ve collected? And how are you going to organize your feedback so that it’s easy to understand and access whenever you or someone on your team needs it? Automatic data collection processes included with a third-party gather and organize data for you, and store it so you’re not killing space in your office or on your hard drive. Staying organized is crucial when running a contracting business, and having someone else take care of data collection and sorting for you is definitely a big step toward keeping things clean and orderly.
Stick to what you do best
You wouldn’t climb up to the roof of a huge home to shovel snow alone, as you could end up falling and buried under a giant frozen drift. Or how about moving yourself into a new home? Good luck carrying that antique armoire down the stairs by yourself; that thing will be falling on top of you in no time. So, why bury yourself beneath the extra work required when administering your own surveys? Take advantage of a third-party service to get the most out of the benefits above, and others, while getting a clearer understanding of how you’re performing with your customers.