Are your customers telling you the whole truth?
“We provide excellent customer service.”
You’ve seen (and used) this phrase throughout marketing pieces, but have you ever wondered how those who say they provide excellent customer service actually determine whether or not this is true? Customer satisfaction surveys, done correctly, are the best way to know what your clients want, why they like you (or not), whether your company did a good job, or how your company can improve.
Remodeling Magazine spoke with GuildQuality CEO, Geoff Graham for a recent business how-to focused on creating customer satisfaction surveys. In the article, Geoff, along with other home improvement industry experts, provide the framework for what it takes to develop a strong customer satisfaction survey that produces honest feedback. Read the full article here.