What's your recommendation rate with your customers?
Do customers care about community involvement?April 2nd, 2018 by
Technology such as social media and customer feedback portals have proven crucial in helping businesses relate to customers, but that doesn’t mean that old-fashioned methods to reach out to people don’t still work. In fact, a study from Cone Communications and Echo Research found that 82% of customers take corporate social responsibility into consideration when deciding where to go for a product or service.
Contractors provide an important service to people within a specific region, which means most of your customers are going to be geographically close to wherever you’re working. This is why it is just as important to maintain a physical presence within the community as it is to stay active online. When the positive customer feedback you receive isn’t just talking about the good work that you do, but also about how much you’re assisting the community, the impression of your business’ quality will certainly improve.
Get active in your community
As a contractor, you provide services that not everyone would be able to handle themselves, and because of that, your knowledge is unique. You can take advantage of that by teaching people things about general home upkeep and repair that they may not know, or how to tackle a few DIY projects. Not everyone has your expertise, and sharing some won’t take away from your business. If anything, it will improve it.
You can also get your name out there by throwing it behind local causes, sponsoring one of your town’s sports teams, or creating a scholarship for kids within the community. Though these sorts of efforts will cost you initially, chances are they will pay off later on.