What's your recommendation rate with your customers?
The effects of online reviews
Your reputation is the foundation of your brand, and there’s no marketing machine that can drown out the damage done to your brand by vocally unhappy customers.
On the other hand, nothing grows a good reputation faster and more affordably than happy customers sharing their stories. Take a look at some of these statistics from a recent study conducted by BrightLocal, a UK-based SEO firm to see how online reviews play a role.
As you can see, consumers rely on online reviews now more than ever to research companies and make decisions. This is especially true for significant purchases, like buying a home or remodeling a kitchen.
In addition to influencing consumer purchase decisions, online reviews also have the ability to affect SEO. Local search rankings, for example, tend to favor companies with an abundance of recent and relevant reviews. If one of your goals is to increase your company’s ranking in search results, it’s time to implement a plan to start collecting reviews, whether you do so internally or with a third party.