Why customer-centric marketing helps companies succeed
You’d likely be hard-pressed to find a company that denies being singularly focused on its customers. But as the saying goes, it’s one …
Intelligence
Original GuildQuality intelligence, including our quarterly market predictions reports, that provide insight into the home remodeling and construction industry
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Intelligence
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IntelligenceThe difference between customer service and customer experience
When it comes to interactions with businesses, the term “customer service” has been king for decades. You’ve probably trained your …
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IntelligenceFive areas of customer dissatisfaction and how to dodge them [2019 Update]
What makes a once happy customer pursue another contractor? Much like any break-up, trouble in paradise begins to brew when things like …
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IntelligenceHomeowners look for these three things in a top contractor
Spring is right around the corner, which means homeowners are going to be looking for contractors to complete the remodeling projects …
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IntelligenceFour ways to use customer testimonials in your marketing
When a homeowner begins considering a remodeling project, or a home buyer starts looking to purchase or build a new home, the first …
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GuildmembersIntelligence2019 First Quarter Market Predictions
Industry trends, predictions, and more! Each quarter, we send our Market Predictions Survey to our 2,500+ GuildQuality members to get …
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IntelligenceHow to create customers for life
This guest blog was provided by Julia Clem, a member of the marketing team at Best Pick Reports. In almost every case, maintaining …
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IntelligenceDealing with negative reviews
Your business needs negative reviews. Yes, you read that right. Negative reviews can actually help your business, and here's why. 85% …
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IntelligenceHow to get more online reviews
The effects of online reviews Your reputation is the foundation of your brand, both online and offline. As Pacesetter can attest, …
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GuildmembersIntelligence
2018 Fourth Quarter Market Predictions
Industry trends, predictions, and more! Each quarter, we send our Market Predictions Survey to our 2,500+ GuildQuality members to get …
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IntelligenceManaging your social media presence
A new era of reputation management began in the late 1990s with the emergence of seller ratings on eBay and book reviews on Amazon. …
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IntelligenceRebuilding consumer trust in a growing digital world
According to Edelman’s 2018 Trust Barometer, only 33% of consumers trust media, business, and government institutions. At the same …
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GuildmembersIntelligenceThree ways to win the battle against survey fatigue
Surveys have a bad rep. Companies have caught on to the fact that feedback from their customers is an asset to their success, so …
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IntelligenceFour reasons you should be listening to your customers
In the residential construction industry, retail cost is high, so it's likely that customers have opinions about the job they …