Are your customers telling you the whole truth?
Call for Entries: 2010 Guildmaster AwardsSeptember 30th, 2009 by
I am pleased to announce the call for entries for the 2010 Guildmaster Awards. The Guildmaster Awards recognize exemplary customer service among our membership of quality-minded builders, remodelers, developers, and contractors.
The call for entries will close on January 1, 2010, and we will announce all the winners on or about May 1, 2010. Awareness of the Guildmaster Awards continues to grow, as does consumer interest in our Guildmembers in general, and we intend to capitalize on that interest by promoting the award and the winners.
As in prior years, members who survey all of their customers (see the detailed qualifications for allowed exceptions), achieve a recommendation rate of greater than 90%, and have a high survey response rate will qualify to win an award. But there are some important changes to this year’s review process and qualifications. I urge you to read the complete details here. Below is a summary of the the two most important changes.
Public Review Period. This is perhaps the most significant change to our review process. In past year’s, we’ve relied upon the member to provide a complete and unabridged customer list for surveying. This year, we will continue to rely heavily on the “honor code”, but we are buttressing that policy with a public review period for each of the applicants. For 120 days from the time a member applies, their member profile will reference that they are 2010 Guildmaster Award candidate, and consumers will be able to comment on the application.
Response Rate Requirement. Recognizing that many of our members with a large customer volume are unable to receive a response rate of 70% or greater, we’ve lowered the required response rate for members with a large survey volume. The minimum survey response rate for smaller members is still 70%, and as the company’s survey volume increases, the required response rate drops to 50%. Read more in the qualification details.
The application page for the 2010 Guildmaster Awards is in the Marketing section of your account. Click here to apply.