Word of mouth marketing is hugely important to GuildQuality member, Rite Window. The Boston replacement window company attributes 25% to 35% of their annual projects to referrals. Owner of Rite Window, Peter DeVellis recently shared with me how feedback from GuildQuality’s third-party customer satisfaction surveys, paired with our suite of Marketing tools, serve as valuable benefits for his company.
When Rite Window first became a Guildmember in 2010, they had a perception in the marketplace they wanted to improve. With a dozen install crews to oversee, Rite Window needed to better monitor how well their crews were serving their clients.
“For the first three to six months we were GuildQuality members, those surveys were difficult to read. It’s tough to face your weaknesses,” stated DeVellis. “I soon learned not to get discouraged, GuildQuality is a tool and I needed to use it as such to improve. GuildQuality feedback has helped me and my team to know what to strive for.”
Rite Window’s growth in customer satisfaction is evident in their 95% Likely to Recommend rate. DeVellis equips his sales team with GuildQuality customer satisfaction scores, published reviews and comments to promote heavily in prospective client presentations.
“Using a third-party, like GuildQuality, to survey our clients and obtain honest feedback shows we’re the real deal,” stated DeVellis. “If we tell our customer’s story for them, it’s propaganda. If we provide the platform for our customers to share their story in their own words, that’s gospel.”
Public reviews have been Rite Window’s most valuable asset in GuildQuality’s marketing arsenal.
“When people are in the market for windows, they become hyper-aware of their options. They value their time and their dollars, which means they will do their homework and research your company,” stated DeVellis. “Our GuildQuality customer reviews have boosted our search engine optimization, making information on Rite Window easier to find for those in the market for what we offer.”
To see customer reviews, comments and photos of work by Rite Window, visit their GuildQuality Member Profile Page.Tags: marketing tools, newsletter, referrals, reviews, Rite Window, ROI, third-party feedback