GuildQuality

As the number of automated customer service lines and clunky online complaint forums rises, customers are willing to pay more money for services if they are backed up by great customer service. According to yesterday’s Wall St. Journal, 70 percent of American Express customers are willing to pay more (up from 58 percent last year).

Most customers – 90 percent – preferred talking to someone over the telephone, something we still feel is important at GuildQuality. About half said they would embrace technology and chat with a representative online, and about 20 percent said they would feel comfortable over a social network.

The most striking statistic of the study is that customers are willing to pay on average a whopping 12 percent more for great customer service, with 15 percent of customers saying they would pay up to 20 percent more! Last year, only 5 percent of people were willing to do so, meaning there are triple the amount of customers who are willing to pay big bucks for better service.

If you are a homebuilder, remodeler, contractor or real estate professional and haven’t already taken steps to ensure your customers an exceptional experience, try GuildQuality’s free trial today.

Thanks to Leah Thayer at Daily5Remodel for the tip.

Have you ever wondered how GuildQuality got started? Here is a brief version of the story:

We have a couple tiny tweaks to make to our new GuildQuality overview video, but I couldn’t wait any longer and had to get it out there in the wild. Many thanks to Daniel at Friendly Human for the excellent production!

This is the second time I’ve managed to spot an Intown Renovations Group sign in my neighborhood. See all of our member sign spottings here.