Quality-minded builders, remodelers, developers and contractors rely on our customer satisfaction surveying to help them provide exceptional service

Since the fourth quarter of 2008, we’ve regularly surveyed our members, asking their opinions about the near term future for both their company and the the construction and real estate industry. (click here to view all past reports)

In each Member Predictions Survey, we ask our members to answer two primary questions:

“Relative to the previous six months, what kind of change do you expect in YOUR COMPANY’S PERFORMANCE over the next six months?”

“Relative to the previous six months, what kind of change do you expect in THE MARKET over the next six months?”

As in prior quarters, more than 100 of our members participated. This quarter’s feedback (provided between mid-December and this morning) showed the most optimism since we began our “Guildmember Predictions” surveying. What follows are two ways of viewing their feedback, as well as all of the additional comments provided by our homebuilders, remodelers, real estate developers, and contractors.

Guildmember Confidence Index (GCI)

The Guildmember Confidence Index boils all of the answers down to a single number. We calculate the GCI by subtracting the percentage of members predicting decline from the percentage predicting improvement. Therefore, a positive number means more members predict things will be getting better than worse. The only quarter in which the GCI has been negative (so far) has been Q4 2008.

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As a follow up to our mid-year post on the same subject, here are a list of the 10 most viewed member profiles:

1. Big State Remodeling

2. Carnemark Systems & Design

3. Betenbough Homes

4. Ivey Residential

5. Curb Appeal Renovations

6. Quadrant Homes

7. Conaway Homes

8. Penguin Windows

9. Case Design/Remodeling

10. Structures Building Company

And here are the 10 most-viewed member customer reports:

1. Penguin Windows

2. Heritage Homes

3. Francis Harvey & Sons

4. Thompson Creek

5. Normandy Builders

6. Case Design/Remodeling

7. Jeff Benton Homes

8. Carnemark Systems & Design

9. Curb Appeal Renovations

10. GuildQuality (that’s us!)

11. Westpoint Homes

Following are the top 10 posts of 2009, by pageviews (hat tip to Signal vs Noise):

1. May 6: Member Predictions & Strategies

2. September 30: Call for Entries: 2010 Guildmaster Awards

3. January 27: How did you find out about us?

4. April 20: New Release: GuildQuality & Social Media

5. July 16: Prospect Surveying is Now Available

6. April 21: Coastal Living Idea House in I’On

7. July 1: Guildmember Confidence Climbs in 2nd Quarter

8. February 27: Announcing the 2009 Guildmaster Award Winners

9. February 11: Overhaul of GuildQuality Marketing Resources

10. May 4: Guildmembers Most Viewed in the Qlist Year to Date

On December 3, GuildQuality hosted a webinar to review some of our marketing resources. Here is the recorded video. (33 minutes)

This webinar is for builders, remodelers, and developers who’d like to learn how to take advantage of our marketing resources and for those who need a refresher on the subject. We have a number of tools that help our members enhance their online presence and better articulate their quality of service for prospective customers.

In addition to reviewing our complimentary marketing services (like Customer Reports, Member Profiles, Listings, and our integration with a number of social media services), we also discuss prospect surveying.

Each year, Rackspace sponsors a customer service competition. The “Fanati” award is designed to recognized “fanatical” service among the company’s customers. This year’s application required that candidates submit a 5 minute video about their company.

In our video application, you’ll hear three Atlanta-area members describe why they use GuildQuality, what we do for them, and what kind of people make up our team.

Special thanks to Dwayne Hill at Traton Homes, Kelly Rulis at John Wieland Homes & Neighborhoods, Dan Weidmann of Weidmann Remodeling, and Alan Stump (the video’s producer).

Way back in 2003, Frank Lott, III of Heritage Homes in Mobile, Alabama signed on with my shiny new company, GuildQuality. Frank is an excellent guy, and one of the members that I sincerely lament isn’t here in Atlanta where I could see him more frequently.

While preparing for a presentation tomorrow, I was spot checking the web presences of a bunch of the home builders, remodelers, developers, and contractors that rely on GuildQuality’s customer satisfaction surveying. When I googled “Heritage Homes, Mobile, AL”, up popped a bunch of Extreme Makeover videos from early 2008.

The Heritage team is filled with wonderful people, and you’ll see that come through in these amazing videos. I encourage you to check them out.

By the way, if you have interesting news to share about your company, don’t hesitate to send it our way. The people that make up our community of quality enjoy reading about our other members.