GuildQuality

Responding to feedback from our members, we’re pleased to announce our new Prospect Surveying service.

Using our Prospect Surveying template, the service will enable you to collect detailed feedback from homeowners who are either evaluating your company or who have decided not to work with you.  The questions cover a range of topics — including the homeowner’s decision-making criteria and your performance in listening to their needs, presenting appropriate solutions, and following-up.  You will be able to identify the areas in which you exceeded and fell short of expectations.

The service will leverage our telephone, email, and mail card surveying process in order to generate a higher response rate than you might achieve with email or mail alone.  The “live” conversations between our surveyors and the homeowner will provide rich, actionable commentary that can help you close more business and better manage your sales team.

Over the last few months, we’ve beta tested the service with our own sales prospects and with a select group of members, including WindowPRO and Case Design/Remodeling.  For these two members, prospects were surveyed after the initial sales appointment and during their evaluation.  The survey is short and sweet, taking no more than 2-3 minutes to complete.  40-50% of those surveyed have been willing to complete the survey, providing information on a large number of prospects.

Here’s what Jake Zahnow, CEO of WindowPRO, has to say about their experience… “this provides another touch point with our prospects to find out exactly where they are in the decision process.” Jake reviews every completed survey, then follows up with his salespeople to close the loop with the homeowner.  He is surveying 100% of the company’s prospects, which he believes sets the stage for another GuildQuality survey once they become customers – “it shows that we listen.”

Homa Nowrouzi of Case Design/Remodeling shares that they survey a sample of prospects every month, and are “sharing the information broadly within the organization to create healthy competition and excellence at every level.”  Homa indicates that the company’s closing ratio on new business has improved, and they have built the results into compensation plans.

There is no additional cost to add this service — you simply pay on a per survey basis.  The data and feedback is kept in a separate GuildQuality account, so this will not affect your scores for customer surveying.

If you are interested, please contact us at support@guildquality.com.  We can have you up and running very quickly.