Quality-minded builders, remodelers, developers and contractors rely on our customer satisfaction surveying to help them provide exceptional service

In Febraury, GuildQuality enhanced the design and flexibility of the Customer Report, but we didn’t “de-activate” the old reports that people were linking to from their websites. Beginning on July 1, those old reports will now re-direct to the new report format, and the old report format will no longer be available.

If you have already started using the new report, this is a non-issue for you. If you haven’t, here are seven important things to note:

1) You can edit the new report in the Marketing section of your account.

2) If you do nothing, the new report will include ONLY the comments you’ve previously selected for inclusion. Unless you update your report, it will no longer include average scores for the questions asked in your surveys.

3) The old report showed averages for all questions asked. The new report enables you to select which questions you want to display.

4) You can now specify the time period you’d like to display. By default, the new report will show “everything from all time,” and you can edit this to only show your “last 20 survey responses”, “last 12 months”, etc.

5) Those viewing the report can now see much more context. While we’ve added much more flexibility for the member, we’ve also added much more transparency for the viewer. In addition to the number of responses represented, we also share with them the period represented (i.e. “from June 2007 till now, with the most recent response received in February 2009″). So if a member is inactive or surveys intermittently, it will be obvious to the viewer.

6) You can now activate or deactivate your report. If you have previously shared the report with someone, and you no longer want people to be able to view it, you can deactivate it. Similarly, you can now have the report show up in your Qlist Profile.

And lastly:

7) Do I have to share my feedback with the world? I don’t believe our members are confused about this, but I definitely hear some confusion from prospective members. To clarify, we only publish your feedback if you tell us to. For the majority of our members, the only people that see their customer feedback are the member’s employees. Most of our members do an fantastic job though, and many use that feedback to help prospective customers get a better idea of what it would be like to buy one of their homes or hire them for a remodeling project.