Video: How and why GuildQuality uses social media (and how builders and remodelers can, too)
This morning, Dennis DuRoff posted my talk from yesterday on how and why GuildQuality uses social media. In it, I describe the various ways the GuildQuality blog, Twitter and LinkedIn help us to service our members and grow our business. I also talk about social media’s direct relevance to customer satisfaction in building and remodeling. how builders and remodelers are using Facebook, and how consumer rating sites like Kudzu and Google Local fit in to the picture as well. I close with a brief description of what GuildQuality does to help boost our members’ presence on the web and participation in the online dialog. The talk lasts an hour.
UPDATE: Following are the answers to questions asked by attendees, that we didn’t have time to answer during the webinar:
“How much time do you spend on all this social media stuff?” I am our company’s primary marketer, and it is safe to say that I’m also the face of the company. Including the time I spend writing our blog (which provides 95% of the content for our newsletters), I probably spend fourty five minutes a day on social media for GuildQuality. Most of that is our blog, a good bit is with Twitter, and the remainder is with LinkedIn.
“How do you link Flickr to Facebook, LinkedIn or Twitter?” Facebook and Plaxo have some built in widgets that enable you to auto-feed your Flickr photos to your personal account. I don’t believe Facebook can do that yet for Company Pages or Groups. LinkedIn does not offer a way to connect to your Flickr account. You can set up your Twitter account to automatically post a tweet of Flickr uploads (or blog posts, or anything that can have an RSS feed) with Twitterfeed. Detailed instructions are here. Twitterfeed isn’t the only game in town, but it is what we use, and it’s worked fine for us. It is also worth noting that Flickr’s terms of use explicitly prohibit commercial uses, so if you intend to try and sell stuff with Flickr, make sure you read this.
Regarding Facebook Groups versus Pages (for your business presence on Facebook), one of the audience members added the following comment, essentially restating more emphatically my counsel to use Pages: “The skinny from those at Facebook is that much more energy (from the company) is going into Pages and Groups are fading to the background.”
“What are your recommendations for Security Settings for Professional and Personal Facebook and Linkedin Sites? How much should you reveal on public areas Etc?” On my profile pages, I avoid publishing anything that I don’t want anyone to see, and so I go ahead and make everything public. If you are interested in publishing things that you don’t want others to see, I encourage you to really think about whether or not you ought to publish it. GuildQuality does have a private discussion group on LinkedIn that is limited to our members, employees, and others that are “close” to us. Keeping it private keeps it from being dominated by people trying to sell their stuff (sales pitches seem to dominate the public groups on LinkedIn). Flickr and YouTube offer privacy settings that enable you to share some personal things (pictures and videos) only with authorized users. I stick to my “don’t post it if you don’t want someone to see it” strategy with those sites as well, though I ocassionally “privatize” pictures/videos in which my children or wife are looking just too darn cute for public consumption.
“What are costs of these sites?” Most of the social media sites I described, including Yelp, are free. Kudzu (another consumer rating site) offers some premium services for a monthly fee. Flickr charges $20 per year for a premium account (which you will definitely need if you want to use it regularly). You can have a GuildQuality account for as little as $30 per month, and the more folks you survey, the more you pay. You can also pay a little more to increase the number of Listings and Examples of Work you post in your public Guildmember profile page.
“What are good apps to use on the iPhone for all of these links?” I probably do 90% of my Twittering when I’m standing in line, in the dentist’s waiting room, etc. The iPhone’s web browsing capabilities make it easy to get your geek on wherever you are. Yelp has a nice iPhone enabled website. I use the Twitterrific application for Twitter, and I understand a lot of people really like Tweetie. Facebook and LinkedIn both have their own decent iPhone applications.
“How does one setup a company page on linked in or facebook?” First, you’ve got to have a personal account with Facebook or LinkedIn. Assuming you do, and assuming you are logged in, click here for Facebook and here for LinkedIn.
Thank you for following up with the questions we asked. It was greatly appreciated.
Cheryl Oldershaw, AKBD