Which social networks do your customers find most engaging?
Comments OffThe leader: Facebook.
When presented with an opportunity to click on a link to a social network — either after they’ve completed a customer satisfaction survey or when they are viewing a Qlist profile page — customers are about three times more likely to visit your Facebook page as they are to visit any other social network.
Facebook seems to be the overwhelming champion based on my review of about 2500 pageviews from the last 30 days. When one of those pages displays a Facebook icon, one out of 24 pageviews results in a click. The next best performer is the consumer rating site Kudzu at 1 out of 59. Then Yelp and Twitter at about 1 out of 65. Only 1 out of 85 customers clicked on a Google Local or LinkedIn logo when given the opportunity.
Worth noting, so far only about 40 members have incorporated any social media into their Qlist profile or post-survey-submit page, and “pass-thru” rates vary dramatically from member to member. Some members haven’t gotten a single pass-thru to one of their social networks, many are tracking around 33%, and one is at 50%. Given the dramatic variances from member to member, my findings may change in a couple months.
But one thing is for sure, as more and more consumers engage in social networks, these rates are only going to increase.
