System Update: Enhanced Survey Formatting
This weekend, GuildQuality’s engineering team will roll out another system enhancement. This project improves a number of aspects of the surveying process. Most notably:
1) We’ve redesigned the web version of our survey to improve the look and feel. From a usability perspective, we made the comment options more obvious, and enabled people to clear answers after they’ve entered them.
2) We’ve enabled members to personalize the survey emails (much as they can with their mail surveys). Emails can now have customized subjects, introductory language, and personalized “from” and “reply-to” email addresses.
When we introduced survey mailers about nine months ago, our overall survey response rate bumped up a few points. Earlier this year, we made some tweaks to the email and mail delivery process bringing another nice little jump.
We expect this enhancement will bring more gains by improving the survey respondent’s overall experience — both with a more elegant survey design and a personalized message from the Guildmember.
To customize your email messages, log into your account, click on Customer Satisfaction > Survey Admin > Survey Settings.
