Our Referral Program: Build the Guild
Among my favorite things about our business is that the more we grow, the better our service becomes for each and every one of our members. Every member we add and every customer we survey increases the richness of the information available to our members. More information equals better trend reporting and benchmarking for everyone. With that in mind, a couple years ago we introduced a referral program: Build the Guild.
We have enjoyed a great surge in membership referrals as of late — mostly from NAHB 20 Club members and Remodelers Advantage Roundtables, but also from plenty of members referring one of their local peers or competitors. Thanks to all those that have encouraged others to reach out to us. Referrals are by far our number one source of new members.
Despite the volume of referrals, most of our referring members are surprised to receive a credit. That makes me think our members don’t know about Build the Guild. So, in an effort to raise awareness, here are the details:
1) Let us know about it. Before a prospective member joins, either the prospective member needs to let us know they’ve been referred by a specific member or the referring member needs to let us know they are referring someone.
2) Both the referring member and the new member receive a credit. Once we receive our first payment from the new member, both the referring member and the new member will receive a credit equal to the new members’ monthly membership fee.
3) Awards credits last one year. Credits expire one year from their date of issue.
4) Some caveats. Occasionally multiple members will refer the same new member. When this happens, we split the referring member credit among multiple companies. Also, from time to time we learn about a better way to do things, so please know that these terms may change at any time.
We’re honored to have your support. Thanks very much!