The neat things I see when I visit our members…
Geoff Hartnett and I dropped by Pilot Builders (Eatonton, GA) earlier this week. We were in the area visiting with some prospects and poked our heads in unannounced.
The first thing Brenda pointed us to was their framed Guildmaster award on the wall. In 2007, we started giving out awards certificates for our Guildmasters in addition to the website recognition. This is the first one I’ve seen hung on a member’s wall. Nice!
We calculate our Guildmaster Awards using all customer feedback for the year (or potentially longer, for smaller volume members). Members that have had all of their customers surveyed are eligible, and two stats factor into the award: Response Rate and Recommendation Rate.