Introducing… Survey Mailers and Survey Aliasing
Last week, GuildQuality went live with GQ v2.6. Included were two great new additions; Mail Survey Cards and Survey Aliasing.
Mail Survey Cards go out to each of our members’ customers following the “ripe date”, the date on which their survey becomes active. On each card is a unique survey code and a url (http://www.guildquality.com/mysurvey/). For customers that have not completed the survey yet, they can go to the url provided, enter in their survey code (right), and complete their survey online. For customers that have already completed their survey, they are now able to go to the same url provided, enter in their code, and view their survey responses. In addition, our members are able to customize the messaging and logo printed on these cards. We sent our first batch out at the end of August and the response, thus far, has been great.
Survey Aliasing allows those members who build under different names depending upon the project type, development, or area, to create Survey Aliases. When a project is added, members specify which Survey Alias they would like used for each survey tied to that project. This alias is used in every step of the surveying process from email to phone and on down to Mail Survey Cards. When creating Survey Aliases, associated logos for each alias can also be uploaded. The alias and the corresponding logo are printed on each Mail Survey Card as they go out to members’ customers.
We are excited about these new features and look forward to seeing our quality-minded members use them.
Hartnett — excellent summary. Kudos to both David Strandburg and Michael Hardy for spearheading these projects.
These enhancements are part of our focus on making it as positive an experience as possible for homeowners to respond to our surveys. That focus has a couple positive benefits: 1) it positively impacts homeowners’ perception of their builder, developer, or remodeler, and 2) it increases their survey response rate.
Our average response rate to customer satisfaction surveying has been about 70%. Based on early responses from the first batch we’ve sent out, I expect the mail surveying to make that already great response to go even higher.
Aliasing won’t have an impact for most of our members, but for a significant number of builders, remodelers, and their customers, this will be great. As an example, many homeowners are only familiar with the name of their community–not their builder.
Thanks guys for making this happen!
Even more exciting, members can customize these Survey Mailers by adding a message to their customers as well as by inserting a company logo on the outside of the mailer.
Here’s a picture of several Survey Mailers on display in the office: http://www.guildquality.com/blog/2008/01/25/green-surveys/
Watch this video to learn more on how to add a custom message or upload your company logo: http://www.guildquality.com/webinars/3/1/