“Why you need a customer satisfaction survey”
Apr 25 2007 by Geoff Graham in Articles
A friend forwarded me an excellent article [pdf only] on customer satisfaction surveying. Rarely do I come across articles that are concise (two pages!), well-written, and broadly applicable to a multitude of professions. Leslie Wood of Les Wood Associates makes the strong case that few things can so powerfully contribute to your ability to deliver excellence and sell above and beyond your competition than customer surveying.