Member News: Upscale Downstairs on Synergy
Cory Hogan authored an inspirational piece on synergy in the latest edition of Remodeling Magazine.
His comments on focusing energy in specific neighborhoods were particularly relevant to me. We try to do that at GQ in a slightly different way by focusing our marketing energy in areas where we’ve already had successes. We have a stronger brand within niches where we have a presence (be it with Builder 20 members, Remodelers, or members of a particular HBA) and that leads to greater successes for us and more value (from a competitive benchmarking perspective) for our members.