Peer Group and Company Description
Two GQ features put the “Guild” in GuildQuality. Peer Groups and your Company Descriptions work together to share aggregate member information in a way that provides for relevant performance benchmarking, but does not disclose the identity of any single member.
Both your Peer Group and Company Description settings are found in your Account Settings, and are accessible only to Admin and Super Users.
Your Peer Group settings influence which Guildmembers are included in your benchmark data. The broader your peer group parameters, the larger your peer group. The more specific the parameters, the smaller the group and the more relevant your benchmarking will be. Of course, if you make it too specific, you’ll have no members in your peer group.
Your Company Description does two things. First, it lets the system know what you’re like so it can tell whether or not you should be included in other members’ peer groups. Second, it informs the systems’ suggestions for the types of surveying you should be doing.
Generally, these two settings will be very similar. The big difference is that your Peer Group settings will be a range (i.e. “compare me to homeuilders building between 10 to 25 spec homes per year”) as opposed to a more specific Company Description (i.e. “I build about 20 spec homes per year”).
Peer Groups and Company Descriptions have four facets:
Profile: How you view yourself (or your desired peer group) based on some pre-set profiles such as Volume Builder, Remodeler, or Design Center;
Markets: Where you (or the members against whom you’d like to benchmark yourself) do business;
Volume: Your annual number of customers for each of the product types that you build, or the volume range for the group you want in your peer group; and
Price Range: The price range for each of your product types (or those of your desired peers).
In addition to the standard peer group settings, some of our members are part of Customized Peer Groups. These peer groups are invitation-only and are sometimes broad enough to include a general product type that can’t easily be defined in the peer group settings (like “Resort and Second-Home Builders”) or as specific and exclusive as a single Builder 20 Group or Remodelers Advantage Roundtable. If you have an interest in finding out about existing customized peer groups, or in starting your own, let us know.